IMPRESS

Job Description

Marketing Manager Job title: Marketing Manager Directorate: Business Development Director Department: Marketing and communications Responsible to: Business Development Director Responsible for: Communications Executive Grade: 3 About Impress Impress is a champion for high-quality news. In an ever-changing media landscape, we are here to make sure our members can publish with integrity; and the public can participate in news with confidence. We do this by setting high regulatory standards for news providers; through education that allows people to make informed choices; and by offering resolution when it’s needed. Impress regulates a network of over 200 digital and print publications across the UK, reaching more than 19 million readers each month. We have exciting plans for continued growth and are expanding our business development team to help us achieve this. This position is based in Impress’ offices in the heart of London, within a short walk of Blackfriars station. Impress is currently adopting a hybrid working arrangement and the successful candidate must be prepared to work flexibly on both a short and longer-term basis. The Role The Marketing Manager is responsible for Impress’ campaigns, with the aim of recruiting and retaining customers for Impress’s suite of regulatory and other services and will be responsible for the promotion of the organisation, as well as member benefits. This role will work alongside the Fundraising and Partnerships Manager, and requires supervision of marketing, communications, and sales executives, ensuring marketing campaigns are fully integrated across the full mix of channels. This is a remit with newly emerging responsibilities responding to the evolving and ambitious needs of an organisation accelerating growth. This is an opportunity for someone with ambition, vision, and energy to deliver a step change in our marketing. Your core responsibilities will be developing and implementing digital and offline marketing strategies for Impress’ key audiences which include publishers, journalists, content creators, funders, media and tech industry stakeholders and the public; delivering events; working closely with the product development and regulatory teams to improve membership services and media literacy resources for the public; and building key commercial relationships. This role is also responsible for managing overall IMPRESS communications on our main channels (social media, website, newsletters, events). This role reports to the and will have the opportunity to work collaboratively with Board and Senior Management Teams. Key Duties and Responsibilities Include: • Develop and implement B2C and B2B campaigns to achieve organisational growth objectives • Optimise marketing activity using digital marketing techniques (partnership, content, social and email) • Promote member benefits to increase awareness and usage, creating a positive member experience • Develop and manage strategic communications campaigns • Deliver key Impress events • Identify key stakeholders to liaise with and build relationships to pursue commercial partnerships • Work closely with the product development and fundraising leads to provide input on marketing and communications • Website and SEO development and management • Reporting on key marketing metrics and ROI on a monthly basis and as required • Ensure a timely delivery of the operational plan against budget • Manage direct reports effectively and efficiently • Work closely with CEO and Board Other: • To implement and positively promote equal opportunities in service delivery and employment practices. • To take due responsibility and set an example for the health and safety of yourself and other individuals. • To undertake training and attend meetings as required and directed by your line Manager. Statement of Flexibility This job description sets out the duties of the post at the time it was drawn up. Such duties may vary from time to time without changing the general character of the duties or the level of responsibility entailed. Such variations are a common occurrence. Staff team working and individual personal development is key to Impress’ success in delivering its business aims and objectives. All staff are therefore expected to have a flexible attitude in responding to new priorities and opportunities as they arise. Can You Demonstrate: • A good understanding of the media, tech and press industry. • Demonstrable delivery of ROI and positive results from marketing campaigns • Experience of targeting multiple target groups and stakeholders with relevant messaging and channels • Strong networking and relationship building skills. • Experience of line managing or leading projects within teams. • The ability to work cross-functionally and at a senior leadership level. • High standards of written, verbal and audio-visual communications skills. • Digital marketing and design skills (SEO, email marketing, Adobe, CRM, CMS etc). • Experience in researching, presenting and providing quality reporting to internal and external stakeholders. • Experience of delivering a diverse range of events (online and in-person). • The ability to multitask and work well under pressure. • A positive, can-do attitude with the ability to adapt to changing circumstances with flexibility, good humour and resilience. • Strong appetite for learning and development. • A commitment to IMPRESS’s values and mission. What We Can Offer You: • A friendly flexible working environment with a growing team • Competitive salary • Pension scheme • Enhanced holiday of 25 days plus bank holidays and additional discretionary leave at the end of December • Employee Assistance Program • Flexible working opportunities • Team Away Days and social events • Commitment to actively support and encourage learning and development opportunities • Free eye tests