CWILL

Job Description

Brand & Visual Design Lead Role Type: Full Time W2 Work Location: Remote-first, with preference for candidates based in North Carolina or California; transition to hybrid/onsite anticipated as the US team scales. Reports to: Steve COO About CWILL /kwɪl/ The integrated post-purchase and retention suite for Shopify brands. One data layer connecting order tracking, returns, reviews, loyalty, AI support — helping 30,000+ Shopify merchants turn every order into long-term growth. Why CWILL ● Your work will be seen by millions of shoppers daily across 30,000+ Shopify stores ● Founding design role — you define the standard, not inherit someone else's ● Small team, no bureaucracy, direct access to leadership ● Profitable and bootstrapped — no runway anxiety The Role We are hiring our first US Brand & Visual Design Lead, a founding role responsible for defining and shipping CWILL's entire visual identity — from the way our website welcomes a merchant, to the way millions of shoppers experience our widgets inside Shopify stores. In this role, you will own different interconnected layers of our brand, some examples: ● Website visual system — our primary marketing surface, how merchants first encounter CWILL ● Consumer-facing widgets — the visual layer of our order tracking pages, returns portals, reviews, and loyalty surfaces that millions of shoppers interact with every day ● Overall brand identity system — the voice, color, typography, and visual direction that unifies our entire platform ● Pitch decks, trade show materials, and partner-facing assets This is a greenfield 0 → 1 opportunity: no existing US design team, and no constraints on what the function can become. You'll work directly with our COO, hold a seat at the strategic planning table, and shape not only our visual language today — but the direction of our brand for years to come. What We're Looking For ● A portfolio that makes us stop scrolling — strong visual craft across web, product UI, and brand systems ● Experience designing consumer-facing components (widgets, embedded UIs, or anything that lives inside someone else's product) ● Comfortable working in Figma and shipping designs that actually get built ● 3+ years in Brand, Visual, or Marketing Design (B2B SaaS or DTC ecommerce preferred) ● Fluency across brand + digital design — websites, widgets, illustration, typography ● Comfort with 0 → 1 ambiguity Nice-to-haves: ● Direct experience in the Shopify ecosystem (built apps, worked at Shopify, Klaviyo, Yotpo, Loop, Narvar, AfterShip, etc.) ● Experience building or leading a design team (IC → Manager transition) ● Background across both post-purchase and retention domains ● Exposure to AI-native product experiences