Cooper Hewitt, Smithsonian Design Museum

Job Description

The Social Media Manager is responsible for researching, developing, editing, and publishing original content for Cooper Hewitt’s social media channels. Reports to the Director of Communications and Marketing and may monitor the performance of contractors and interns. Original Social Media Content Production • Creates original social media content suitable for publishing across all Cooper Hewitt social media platforms and channels. Content is informative, educational, entertaining, and engaging, while supporting the mission and goals of Cooper Hewitt and the Smithsonian Institution. • Original content may include but is not limited to, writing, photography, videography, and audio production for publishing to Cooper Hewitt’s social media channels. • Collaborates with the Communications and Marketing team members and other Museum departments, to create unique social content products (e.g. Instagram Stories, blogs, and short videos) and other social media experiences. Content Editing • Collaborates with different departments to edit Museum content for publishing to the Museum’s social media channels (e.g. Twitter, Facebook, Instagram, Pinterest and YouTube). Content Planning and Strategy • Assists in the execution of a comprehensive social media content strategy under the direction of the Director of Communications and Marketing, and in collaboration with Museum stakeholders, to ensure its effectiveness. • Build an effective editorial calendar based on current and future Museum exhibitions and programs that is timely, relevant, and reflective of the Museum’s, mission, goals, and vision. Creates storyboards and narrative arcs to plan content for live video series on Facebook and Instagram.