Grassroots Analytics

Job Description

The Senior Digital Strategist will join this team ready to hit the ground running as a collaborator, leader, and industry expert. They will pitch, create, send, and analyze daily email and SMS content for clients like Mary Peltola, Maxwell Frost, and Voters of Tomorrow – plus, help find and launch the next generation of candidates and causes, too. Responsibilities Full-Scale Digital Program Execution and Leadership (75-80%): Lead and elevate the execution of several full-service digital programs in collaboration with strategists Establish and enforce best practices across copy, production, client communications, and internal systems Optimize, optimize, optimize – shepherd innovation with regular, robust testing and tracking Cross-Vertical Digital Consulting (10-15%): Work with Campaign Strategy team to help small campaigns build efficient “DIY” digital Collaborate with peer-to-peer texting experts on list rentals and implementation Create and refine resources for company-wide visibility into digital standards of excellence Digital Partnerships/Sales (5-10%): Work with the Digital Director to understand the range of digital services offered by GA, and provide input on how to strengthen these services Use existing network to contribute to the solicitation of digital partnerships, be they new relationships or expansions of current work Qualifications At least 3 years or one complete election cycle of experience contributing high-level strategy to a digital program Experience may come from a campaign, nonprofit, or any other dedicated cause you can translate into this role, but nonprofit experience is a plus. Strong writing skills within a range of styles and formats, to include digital fundraising Knowledge of the digital fundraising landscape, including common tactics and “major players” Experience working with CRMs, SMS platforms, and donation platforms Facility with data analysis, revenue and ROI tracking, and projections Basic HTML knowledge Demonstrated commitment to social justice, equity, and inclusion The salary range for this position is $70,000 – $79,000 plus benefits, with the possibility of signing and performance bonuses. This is a full-time, in-office position based in our headquarters in Washington, D.C.