BARK

Job Description

THE TEAM The Creative Marketing Team uses emotion, energy, humor and creative best practices to tell the BARK story in communications and persuade folks to get BARK products. For both existing subscribers and potential prospects, every ad and email we make aims to not only convert dog parents, but also entertain them -- and maybe make them fall in love, just a little (Ok, not a little a lot - go big or go home). We aim to illustrate the BARK experience, showing that when it comes to making dogs happy, we’re the most qualified! That means we're a group of kind, collaborative, and creative weirdos. If being fun and weird about dogs sounds like you, come join us! WHO WE’RE SNIFFIN’ FOR: Bark is looking for an experienced Creative Director to lead our team to develop and deploy new campaigns and copy for our overarching BARK Brand and Barkbox product campaigns. Come shape the brand and invent new ways to introduce BarkBox to the world and drive our mission to make all dogs happier. Your job will be to translate the amazing quality and storytelling of our products into breakthrough communications. The right candidate will be an excellent communicator, comfortable in a constantly pivoting environment, and passionate about building the ultimate dog brand. KEY DUTIES Lead the creation of world-class ideas and ad creative for BarkBox and potentially BARK brand. Oversee copywriting and design that spans all customer touchpoints (video, paid and organic social, banners, email, homepage). Refine and oversee creative development process in collaboration with product managers and channel (media, email, website) leads. Maintain quality control of very high volume of conversion-driving assets. Partner with cross-functional teams to plan, concept, and and execute on creative deliverables. Use ad performance data to test and iterate constantly. Develop, pitch and execute new campaign ideas in new channels. Provide critical creative feedback to help shape best-in-class work. Collaborate with internal teams to develop communication and creative workflow processes. Manage and mentor the growth of the team in terms of skill sets and career paths. EXPERIENCE 10+ years of creative experience with a minimum 5+ years of managerial experience in an ad agency or DTC brand, overseeing both copy and design. Experience working on creative for digital channels (email, digital paid advertising, in-app, landing pages) and against both brand and performance objectives. SKILLS & QUALIFICATIONS World class sense of humor. Powerful collaboration and leadership skills. Outstanding portfolio demonstrating best-in-class advertising work. Ability to work on multiple projects, manage time in an efficient way, and effectively implement creative feedback to designers and writers. Take direction from non-creative stakeholders and translate their business needs into creative that effectively motivates our audiences across a variety of channels. Understanding of or willingness to become an expert in dog culture